Marylebone Antiques

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Marylebone Antiques, a reliable and trusted family business located in the heart of the London Antiques industry, has built a reputation in being able to source and supply quality 19th Century Antiques and Mid-Century Furniture.

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Project

To develop a bespoke e-commerce solution allowing for upload of latest items, product enquiries, real-time ebay listings and SEO for organic Google rankings. All sold items are to remain online but moved to end of list to showcase recently available items so that customers can request similar products. To manage and maintain the site, running of newsletter campaigns, integration of SEO and management Social Media Marketing to increase brand awareness and web traffic.

Solution

We built a  highly detailed e-commerce solution focusing on usability, user experience and SEO. We created both the shopping experience that the shopper wants, combining the processes and systems that the business needs.

Performance and connectivity are always key and we built an e-commerce site that connects up seamlessly to business functions including inventory system, multiple payment providers, accounts packages including Sage, in-house CRM systems and email marketing packages.

Our e-commerce solution allows users to search or select items from categories and then purchase based on a product enquiry. These items are one-offs and it is important for the business to first ascertain with their customers if the product is readily available as they are also sold through other portals. A pre-order solution for "Add to cart" without requesting payment until the item is confirmed available was implemented as a solution for our client. This allows the customer to follow the same process as a conventional e-commerce online store so that their data is captured through a secure connection ready for payment if the product is available. If available, the customer receives an email to confirm and is directed to the secure payment gateway to complete the order.

Our developed included:

  • Bespoke e-commerce and theme layout
  • Integrating a custom product search into the website
  • Admin control panel to manage stock inventory
  • Manage customers and products enquiries
  • Record subscribers and new customers
  • Real-time product upload and management to ebay
  • Cross-selling of products within product page
  • Featured and Sale items promotions
  • Latest finds page for newly added products
  • Secure Payment Gateway
  • Full SEO (Search Engine Optimization)
  • Newsletter Campaigns
  • Social Media Marketing
  • Unlimited pages

Results

A bespoke solution with excellent SEO and Social Media Marketing. This site hosts over 1,500 products with over 14,500 images. The online growth has increased monthly with a minimum monthly targeted web traffic of over 4,500 visits. they are number 1 on Google page 1 for their organic targeted keywords "19th Century Antiques" and "19th Century Antiques London".

From The Client

“TAD Media have built such a strong relationship with our business that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority. We are delighted to have TAD Media as our web developers, marketing and SEO experts. They are always readily available and have increased our SEO, social media and online presence which continues to grow daily”

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