Search Engine Optimization
"SEO" stands for Search Engine Optimization. It simply refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on the search engines.
People can find what they’re searching for online with the help of search engines such as Google and Bing. Search engines are a typical starting place when you require information, whether you’re looking into a particular product, finding a restaurant, or making travel arrangements. They provide an excellent chance for business owners to send targeted visitors to your website.
Search engine optimization (SEO) is the practise of positioning your website to show up higher on a search engine results page (SERP) in order to attract more traffic (SEO). It is customary to strive for a position on the first page of Google results for the search terms that are most significant to your target audience.
Therefore, understanding your audience’s needs and goals is just as important for SEO as having a technical understanding of how to design your website.
Read more to find out how SEO – Search Engine Optimization can help your business growth by being found in the top of the search engines by your customers.
How SEO Can Help Your Business?
Understanding the technology behind SEO.
Bots are used by search engines like Google and Bing to crawl online pages by moving between websites, gathering data about them, and indexing them. Imagine the index as a huge library where a librarian can bring up a specific book (or web page) to assist you find it at that moment.
The order in which pages should appear in the search results for a particular query is then determined by algorithms that examine sites in the index while accounting for hundreds of ranking criteria or signals.
In our hypothetical library, the librarian has read every single book there and is able to pinpoint which one would provide the solutions to your problems.
In other words, when you search a keyword in Google or Bing, the search engines provide you with results that provide the best answers to your questions. The results provide you with a list of websites that contain content relating to the question or search term you entered.
SEO Before and After
Use the slider below to see how our Search Engine Optimization Service can increase your website ranking on Google.
Benefits of Search Engine Optimization
There are several benefits to using SEO as a cornerstone of your internet marketing plan, including increased brand recognition, increased customer reach, and increased revenue. For this reason, we’ve put together a list of the top 15 SEO advantages, from improving your credibility to enhancing your marketing plan.
- Improves digital marketing ROI
- Boosts your credibility
- Drives high-quality traffic to your website
- Measures your success with real numbers
- Promotes your company all day, every day
- Targets every stage of the buying funnel
- Increases brand awareness
- Generates more leads, sales, and market share
- Maximizes the success of your PPC campaigns
- Helps you outrank your toughest competitors
- Makes your digital marketing strategy stronger
- Reaches every member of your target audience
- Decreases advertising costs
- Improves local marketing efforts
- Drives long-term success
Search Engine Optimization (SEO) has helped businesses grow by reaching their target audience through the search engines. Every website should have SEO in place so that it can be indexed and found in the search engines. Without SEO, your website would only be found by giving your customers the direct link which they would then have to type in. This is difficult and long task as you would greatly miss out on the millions of potential customers who search for your product or services without ever finding your website.
Why invest in Search Engine Optimization (SEO)?
You want to get the best return on investment (ROI) from your digital marketing tactics investments. You can anticipate a significant ROI with a clever and aggressive SEO campaign.
When it comes to search engines, they provide a close rate for fresh leads of approximately 15%. Although it may not seem like much, SEO has a huge edge over traditional marketing, which accounts for less than 2% of all spending. This implies that you can virtually triple your lead conversion rate.
Imagine your average lead is worth roughly £800 and that you sign about 20 new leads each month to put that into perspective. You’ll now sign 23 new leads a month thanks to digital marketing and SEO; that works out to an extra £2,400 a month, or £28,800 in increased revenue annually.
One of the main advantages of SEO for many firms is that the revenue increases. But SEO is necessary to generate that extra search money. Users won’t locate your company if your website appears on page two, three, or four of the search results.
They’ll only click through to the first page of results, so neither Google nor any other search engine will provide you any leads. Additionally, it implies that you won’t receive the extra £28,800 in income.
The fact that SEO increases your credibility with customers is a significant advantage that many businesses ignore. If your website appears on the top page of search results, users will know that Google or another search engine, like Bing, trusts it. That is one of the reasons that 75% of consumers only click through to the first page of search results.
Get in touch and let us help your website rank in the top page of Google and other search engines.
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Complete our SEO Strategy form and an expert member of our SEO (Search Engine Optimization) team will contact you to discuss a website audit.