Social Media Marketing
Social Media Marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.
The message is clear – quality over quantity. Simply producing content doesn’t guarantee it will be viewed, let alone effective. Creating blogs, videos, social media content, email marketing campaigns and other types of content doesn’t mean a thing unless it resonates or brings value to consumers in some way.
At TAD Media, we create compelling content people will actually engage with. Our effective Social Media Marketing strategies help increase engagement and leads for your brand.
At TAD Media, we are ahead of the competition in Social Media Marketing and work with Social Media Influencers to connect businesses to their target audience with our innovative & effective Social Media Marketing services.
Get in touch and let us take your Social Media Marketing to the next level.
Understanding Social Media
Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen.
Social media originated as a way to interact with friends and family but was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously.
There are more than 3.8 billion social media users around the world. Social media is an ever-changing and ever-evolving field, with new apps such as TikTok and Clubhouse coming out seemingly every year, joining the ranks of established social networks like Facebook, YouTube, Twitter, and Instagram.
Nearly 90% of people between the ages of 18 and 29 use at least one form of social media.
For businesses, social media is an indispensable tool. Companies use the platform to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offer customer service or support.
Benefits of Social Media Marketing
Social media has transformed how we all communicate online. It allows us to communicate with one another, keep in contact with friends who live far away, and access an infinite quantity of knowledge. It also allows us to learn about what is happening in the world in real-time. Social media has, in many ways, made the world seem more reachable by enabling people to connect with one another online.
Facebook is the largest social media platform in the world, with a clear advantage over other social media, though it has similar audiences to others like Twitter and Instagram. The number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022.
The figures for the most popular social media websites as of 2022 are as follows:
Social media is not just about brands connecting with their customers. In fact, at its root, social media is about connecting people to people. From a professional perspective, you can grow your professional network online tremendously by connecting with colleagues, mentors, role models and other professionals. If you nurture those relationships, you have a whole new network to tap when you’re looking for opportunities or professional guidance.
Share Your Expertise
Social media gives you an opportunity to talk about what you know and what you want to be known for. Sharing your expertise will attract potential professional and personal connections. Learn how to present your professional experience, achievements and results and you will get more and more opportunities to connect with like-minded people. If you share content on topics that you know much about, you can begin to build credibility. This doesn’t only go for your online presence. If you live your personal brand and your actions reflect your online presence, it validates that you can be trusted and those relationships you are building will be that much more authentic and valuable.
Increase Your Visibility
If you spend time honing in on your expertise, consistently managing your social channels, then you have the potential to greatly increase your visibility and even become a thought-leader in your space. Good content gets shared, so if you are consistently posting quality content, the more people who share it, the more people see it. It’s not just about pushing content, however. You also need to be engaging with other people’s content. Following people and interacting with them on social media will work to build relationships (we keep coming back to this one!) and will help to get your name out there for people to turn to.
There is a lot of noise on the Internet. Social media allows you to hone in on what you really care about and what you really want to read. You can create lists that curate content from your favorite people, thought leaders in the space, or media outlets. You can easily learn about current events and things taking place near you. This valuable for both business and personal use.
To some of you this may sound like a disadvantage. But, the advantage of being able to communicate and connect with anyone instantly outweighs the potential negative. Social media can help you connect before, during and after networking events, a conference or a meeting. People can get to know you prior to meeting you and be better equipped to talk in person. At TAD Media, we've met people in person for the first time after following them online for a while and we felt like long lost friends! Social media is a land of new opportunity. There are countless personal and professional benefits of using social media. With a little love and care, we can start to build and shape our personal brands into an epicenter of opportunity.
When a visitor arrives at a brochure website, they don’t have to sift through mountains of irrelevant data; what they need to know is already in plain sight.
Brochure websites must be visually appealing, and the best brochure websites use cutting-edge SEO strategies to stand out in search results. Even if you have the best website in the world, no one will ever see it if it is on the last page of Google results. Brochure websites are accessible on PCs, mobile devices, and tablets using any browser, so you can be confident that your business is reaching as many people as possible.
Still Need Help To Decide? Get A Free Consultation
At TAD Media, we understand that every business has their own needs. We will discuss all aspects of our services so that you can benefit from the best solutions we have to offer. We will exceed expectations along the way which drives business growth. Arrange a time to discuss your requirements and let us help your business grow.