What is SEO / Search Engine Optimization?
“Search engine optimization” is known as SEO. It simply refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you’ll get noticed and draw both new and returning clients to your company.
How does SEO work?
Bots are used by search engines like Google and Bing to crawl online pages by moving between website gathering data about them, and indexing them.
Imagine the index as a huge library where a librarian can bring up a specific book (or web page) to assist you find it at the moment.
The order in which pages should appear in the search results for a particular query is then determined by algorithms that examine sites in the index while accounting for hundreds of ranking criteria or signals. In our hypothetical library, the librarian has read every single book there and is able to pinpoint which one would provide the solutions to your problems.
You may think of our SEO success factors as stand-ins for various user experience elements. It’s how search engine bots determine just how well a website or web page can provide a searcher with the information they’re looking for.
Because you cannot buy higher organic search rankings, unlike paid search ads, SEO professionals must put in the necessary effort. In response, we are here to do just that.
The criteria are arranged into six primary categories and assigned weights based on their relative importance to SEO in our Periodic Table of SEO Factors. For instance, crawlability and speed are crucial site architecture aspects, and content quality and keyword research are vital components of content optimization.
A list of Toxins that hinder SEO best practises is also included in the recently revised SEO Periodic Table. These are shortcuts or strategies that, in the past, when search engine algorithms were more simpler, may have been sufficient to ensure a high position. They may even continue to work for a short while, at least until you are discovered.
Additionally, we have a brand-new section on niches where we discuss in-depth on the SEO success criteria for three important niches: local SEO, news/publishing, and e-commerce SEO. Knowing the specifics of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store, even though our overall SEO Periodic Table will provide you with the best practises.
The search algorithms are made to reveal authoritative, pertinent pages and offer users a productive search experience. Your pages may rank higher in the search results if you optimise your site and content with these variables in mind.
Why is SEO important for marketing?
Due to the trillions of searches performed annually, many of which have a business purpose to learn more about goods and services, SEO is a crucial component of digital marketing. The main source of internet traffic for brands is frequently search, which supports other marketing channels. Your bottom line may be significantly impacted by increased visibility and a higher ranking in search results than your rivals.
Nonetheless, during the past several years, search results have changed to give consumers more immediate responses and information that is more likely to keep them on the results page rather than sending them to other websites.
Also keep in mind that search engine features like Knowledge Panels and Rich Results can improve visibility and give users more details about your business right in the results.
In conclusion, SEO serves as the cornerstone of a complete marketing ecosystem. When you know what your website visitors desire, you can utilise that information to improve your campaigns (paid and organic), website, social media presence, and more.
How can I SEO my website?
If you want to SEO / Search Engine Optimize your website, contact us to speak with our SEO experts who can advise you on the best way forward. We can provide you with a free SEO website audit which will let you know more about your website, how it ranks in the search engines and most of all, what needs to change in order to increase your google rankings.